It really depends on how many users activate it for your specific market segment with your type of site presence. It comes down to statistics, and having a usable sample population. If your universe only has two players, and you’re not correctly looking at Analytics, you’ll be under the belief that your site and SEM campaigns are failing.
Any Negatives With Google Analytics Benchmarking? c/o LinkedIn
Posted in: General Marketing
About the Author
“David offers an incredible amount of diversity in developing marketing and sales programs, and has the hallmark of great managers - he asks questions and probes before devising a winning strategy.”
~ Business Manager, Miele 