If you’re looking to find people, then Google is the place to be. Through a mix of SEO (Search Engine Optimization), or natural search, and PPC (Pay Per Click) advertising, you will be in a good position to blend these marketing channels with your existing marketing mix.
A few quick caveats, though. A Google AdWords campaign is a living, breathing marketing program. You need to grow it for success, and then nurture it along the way. Additionally, you need to support it with a keyword-driven Web site with usable, focused content.
Also, a well-planned creation of a PPC campaign will save you time and money down the road, as will an experienced manager to oversee the campaign.
“David offers an incredible amount of diversity in developing marketing and sales programs, and has the hallmark of great managers - he asks questions and probes before devising a winning strategy.”
~ Business Manager, Miele 