One of the major movers, Social Media encompasses all forms of communications, and comes in all shapes and sizes: forums, blogs, instant message (IM), video…
It’s becoming more and more trackable, and will continue to grow in importance. Great to interact with potential customers, keep existing fans in the loop, and put out small fires before they are blazing.
Remember the old saw about a happy customer vs. an unhappy customer? The unhappy one will definitely tell more people about their experience than the happy one. Now, give them the World (Wide Web) as an audience.
Just another reason why Social Media has been, is, and will continue to be a major importance.
“David offers an incredible amount of diversity in developing marketing and sales programs, and has the hallmark of great managers - he asks questions and probes before devising a winning strategy.”
~ Business Manager, Miele 