Web marketing is a blast, and vital across markets. We haven’t run into a business that couldn’t benefit from strong search engine marketing (SEM) – pay per click and search engine optimization – e-mail marketing, and social media. A fun part of this that still seems to leave some marketers dizzy is SEO.
Background – In the matter of 1 week, we ran into two unrelated instances where supposed “SEO Experts” tried to drive fear into one small/mid-sized business and one arm of a huge multinational. One was an outright scam artist, and the other was a reputable digital media shop making gross exaggerations in hopes of stealing a traditional print (obviously not us) shop’s client.
Both situations were resolved without incident, thank goodness. But, it did shine a light that across there board there can still be some confusion regarding SEO.
“David offers an incredible amount of diversity in developing marketing and sales programs, and has the hallmark of great managers - he asks questions and probes before devising a winning strategy.”
~ Business Manager, Miele 