While content remains to be king, when I write I like to imagine a person standing over my shoulder, reading what I’m writing, and constantly saying “Who cares?”
It’s a fun and sometimes (usually) humbling practice.
While I could easily tie this to several client projects we’ve encountered, and my own long-windedness, I distinctly hear someone behind me with some words of advice.
“David offers an incredible amount of diversity in developing marketing and sales programs, and has the hallmark of great managers - he asks questions and probes before devising a winning strategy.”
~ Business Manager, Miele 