Marketing Charts recently released the top 10 automotive sites for January 2010. What does this tell you as a dealer? Listing and research sites are important, and Ford is doing something right. In fact, they are the only manufacturer to even be listed in the top 10.
One thing Ford does a nice job with is social media, innovative advertising, and a strong PR presence. They are also turning out some nice product, which always helps.
A promising thing about this list is the ability to leverage these sites for advertising: whether you’re a dealer looking to sell cars, a finance company looking to sell auto loans, or a customizer looking to sell services.
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